As the major tech companies invest in vehicles we look at
the pros and cons of these tech-heavy four wheelers

When it comes to in-car technology we’ve progressed miles beyond the standalone satnav, and we now have entire computers embedded into the dashboard. Pick up one of this year’s models and you’re likely to find a smart display that lets you know your car’s location, speed, status, and access your music collection and messages. This is just the beginning of a revolution. Earlier this year Nokia’s Here Maps service was bought by Audi, BMW and Mercedes for $3 billion, with the aim of using it to control self-driving cars. There are rumours Apple is working on a car, and Google is currently testing autonomous vehicles on American streets. The advantages of self-driving vehicles are numerous. An autonomous car can go further without the driver getting tired. An array of sensors ensure hazards are reacted to more quickly than a human could, while automated braking safely brings the vehicle to a halt. More advanced ideas include the ability for the car to drop its passengers
off and then drive itself to a quiet area to park, or driverless trucks freighting goods around the country. The biggest obstacle facing driverless car manufacturers is one of trust. Driving is an isolated and personal experience, and inviting an artificial entity to transport your nearest and dearest is an understandable concern.
There are also concerns that driverless cars could go wrong – just one
catastrophe could completely undo the public’s faith in such vehicles. Safety is absolutely paramount to tech companies, of course. But new cars already include features such as automatic parking, and the shift into fully autonomous vehicles is likely to be a gradual slide. Simple manoeuvres are likely to come first, then it’ll be able to tackle more problematic infrastructure such as Swindon’s magic roundabout. Estimates from the car companies believe self-driving cars are about 10 years away, but in the meantime there will be a lot of exciting innovations in the automobile industry